Creative Solutions
Dreams contain enormous creative potential. They show us our own
unique individual creativity. The benefits to be gained in creative
pursuits are obvious but creative solutions are often needed to solve
scientific problems, especially in industry. Many innovative
breakthroughs have occurred after a period of impasse and been the
result of people recognising, in their dreams, the answer they were

Familiarity with dream material encourages employees to move from
concrete to more abstract, symbolic ways of thinking and stimulates
lateral thinking. The application of metaphor and analogy will
enhance and improve their communication skills, particularly in
scientific disciplines where abstract concepts need to be conveyed
clearly and concisely.